Experience

Work by position

Mar 2026 — Present

Marketing Lead

Pacific Recreation · University of the Pacific

Promoted
Marketing Lead
Oct 2026 — Present
Marketing Assistant
Mar 2026 — Oct 2026

LeadershipDelegationGraphic designInstagram ReelsVideo editingEvent coverage

Joined as Marketing Assistant and was promoted to Marketing Lead after driving record growth in short-form content for campus recreation.

Short-form content strategy

Refined the Reels strategy in my first month: interactions +346%, watch time +285%, Reels reach +1.7K%.

First-Year Experience recap

Led first-year students on a Monterey Bay Aquarium trip, captured content and produced the university-wide recap reel with campus partners.

Team leadership & delegation

Delegate content and design tasks across the marketing team, set priorities and keep projects on deadline.

Content review & approvals

Review and approve graphics, captions and videos before publishing to keep every post on-brand and polished.

Graphic creation

Design event flyers, program promos and social graphics for intramurals, fitness classes, outdoor trips and campus events.

Event attendance & coverage

Attend Pacific Rec events to capture live photo and video content and drive turnout through on-site promotion.

Instagram management

Manage @pacificrec end to end — content calendar, posting, community engagement and performance tracking.

Sep 2026 — Present

Social Media Marketing Intern

Pacific Athletics

Sample Content I Created ↗

Sports graphicsLive coverageBrand guidelines

Create high-volume graphics and game-day social content that builds excitement and fan engagement across Pacific's athletic programs.

Game-day coverage

Real-time social content capturing events and fan energy.

Athlete storytelling

Short-form features that spotlight student-athletes.

Athletics graphics

Design a high volume of graphics for Pacific Athletics — game day, final scores, athlete spotlights and more.

Event attendance

Cover games and athletic events on-site to capture real-time content for fans.

Brand consistency

Produce content that follows Pacific Athletics' visual identity across every sport.

2026 — Present

Vice President of Advertising, Promotions & Social Media

American Marketing Association · UOP Chapter

Sample Content I Created ↗

LeadershipGraphic designCampaign planningSocial mediaEvent marketing

Executive board leader responsible for the chapter's advertising, promotion and social presence — growing membership, event turnout and engagement.

Social media management

Run @amaxpacific — content strategy, posting schedule and engagement with members.

Graphic creation

Design flyers, speaker announcements and event graphics for every chapter meeting and event.

Event promotion & attendance

Plan multi-channel campaigns that drive turnout, and attend events to capture content.

Executive leadership

Collaborate with the executive board on chapter goals, delegate promotional tasks and approve content before it goes live.

Chapter brand

Keep the chapter's visual identity and voice consistent across every channel.

Dec 2025 — Present

Executive Board · Panhellenic Delegate

Alpha Phi International Fraternity

Sample Content I Created ↗

Executive Board
Panhellenic Delegate, Executive Board
Summer 2026 — Present
Director of Merchandising & Media
2026 — Present
Director of Merchandising
Dec 2025

Brand partnershipsLeadershipMerchandisingGraphic designSocial media

Grew from Director of Merchandising into media leadership and an Executive Board seat — running the chapter's Instagram and TikTok and securing brand partnerships for recruitment.

Chapter social media

Lead Instagram and TikTok strategy for @pacificalphaphi — content, audience growth and product storytelling.

Recruitment partnerships

Securing brand partnerships for the chapter's recruitment season.

Panhellenic representation

Represent the chapter on the Panhellenic Council as an Executive Board member, voting and coordinating across organizations.

Merchandising

Design and source chapter merchandise, managing orders, budget and vendor communication.

Graphics & content

Create recruitment graphics, event promos and short-form video for the chapter's channels.

NOBS toothpaste partnership

Directed a campaign from strategy to execution introducing NOBS to pre-dental and dental hygiene students — strategy, product distribution, content and messaging.

Avatara partnership — round two

After a successful first Avatara campaign, the brand returned for a second partnership. I served as primary point of contact — managing communications, campaign strategy, merchandising, content production and event logistics — and led a 20-member marketing committee with a centralized delegation tracker, mentoring members through their first brand campaign.

Jan 2026 — Present

Campaign Creator · Top Event Manager

Her Campus Media & onbrand.com

Influencer marketingBrand partnershipsUGC

Executed brand partnership campaigns with national consumer brands, focused on audience engagement and content performance.

Brand partnerships

Campaigns with Octobuddy, ESW Beauty, Saint James Iced Tea, Sour Strips, Drink LMNT and goodwipes.

Valentino

Selected as a media partner for an upcoming Valentino campaign.

Event management

Recognized as a Top Event Manager with onbrand.com, running brand activations with strong attendance.

Content performance

Created UGC tailored to each brand's audience and reported on engagement and reach.

Mar 2026 — Aug 2026

Social Media & NIL Outreach Intern

Electro

NILOutreachSocial strategy

Worked day to day with NIL athletes on influencer marketing campaigns — from athlete research and outreach to stat-line review, proposals and deliverable decisions.

Athlete research

Researched student-athletes, their sports, audiences and online presence to find the right fit for each brand campaign.

Reading stat lines

Reviewed athlete performance stat lines and social metrics to gauge reach, credibility and campaign value.

Outreach

Ran structured DM and direct outreach to connect NIL athletes with brand partnership opportunities.

Presentations & proposals

Built presentations and partnership proposals that pitched athletes and campaign concepts to brands.

Deliverable decisions

Helped decide campaign deliverables — content formats, posting schedules and expectations for each athlete.

Influencer campaign coordination

Coordinated influencer marketing campaigns from first contact through content delivery.

2021 — Present

Content Creator

Self-employed

Sample Content I Created ↗

Content creationTrend analysisCommunity

Built a 19K+ follower audience across TikTok, Instagram and Pinterest with lifestyle, educational and campaign content.

Audience growth

19K+ followers built through consistent, trend-aware content.

Reach

3.5M+ total impressions across platforms.

Brand collaborations

Partnered with 30+ brands including Valentino, Sony, Red Bull and Owala.