Campaigns & Marketing Strategy

King of Hearts Crush Week — Philanthropy & Partnerships

I led a full-scale marketing campaign for my Alpha Phi chapter’s philanthropy event, King of Hearts Crush Week, a week dedicated to fundraising and raising awareness for women’s heart health. I developed and executed a cohesive digital strategy, including designing promotional flyers, creating contestant introduction posts, and producing engaging social media content to drive campus wide participation. I also created TikTok videos to expand reach and increase visibility beyond our immediate community. In addition, I secured high impact brand partnerships with companies such as Valentino, Kendra Scott, Dude Wipes, and Kind Patches to elevate the campaign and maximize fundraising potential. I managed advertisement scheduling across platforms, ensuring consistent and strategic content rollout, and tracked performance analytics.