Brand Partnerships & Collaborations

Avatara x Alpha Phi — Second Partnership

After our first Avatara partnership was a success, the brand came back for a second collaboration with my Alpha Phi chapter — and I took on a major leadership role. I served as the primary point of contact, managing partnership communications, campaign strategy, merchandising, content production, and event logistics. I secured and managed the collaboration directly with Avatara on campaign objectives, product integration, brand expectations and deliverables; developed the content strategy and creative brief covering brand guidelines, lifestyle photography, short-form video, product-focused content and event coverage; and led a 20-member marketing committee with a centralized delegation tracker to assign responsibilities, coordinate content capture and maintain accountability. I trained committee members — many in their first marketing campaign — on content strategy, creative briefs, brand positioning and campaign execution; coordinated branded merchandise, sponsored product distribution, campaign materials and event preparation; partnered with Alpha Phi's New Member Education team to integrate the sponsorship into an interactive sisterhood event; and directed on-site photo and video capture, tracking deliverables to ensure every asset met campaign objectives and brand expectations.